Why Cipla Was Founded: A Lesson in Mission-Driven Brand Building
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YouTubeShreya Muchhal Agarwal | Brand Building Expert
Why Cipla Was Founded: A Lesson in Mission-Driven Brand Building
Did you know the name Cipla is an acronym for The Chemical, Industrial & Pharmaceutical Laboratories? Founded in 1935, this company wasn't just starting a business—it was launching a national movement. 🇮🇳 Cipla began with a massive, audacious dream: to make India completely self-reliant in medicines, challenging the established ...
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