There’s no getting around it: Intent data is complex. Intent data is complex. I’ve been a product marketer in the B2B sales and marketing technology space for more than a decade, the last five of ...

When we talk about artificial intelligence (AI) in business and society today, what we really mean is machine learning (ML). This refers to applications that use algorithms (a set of instructions) to ...

Big data is often differentiated by the four V’s: velocity, veracity, volume and variety. Researchers assign various measures of importance to each of the metrics, sometimes treating them equally, ...

SERP analysis coupled with your keyword research is a staple of any modern SEO campaign. Analyzing search intent is already a process within this. But when it comes to SERP analysis, all too often I ...

At its heart, data modeling is about understanding how data flows through a system. Just as a map can help us understand a city’s layout, data modeling can help us understand the complexities of a ...

What Is Data Integrity & Why Is It Important? (Definition & Types) Your email has been sent Data integrity ensures the accuracy and reliability of data across its entire life cycle. Learn more about ...