Ultimately, AI enables loyalty programs to operate at a micro, highly personalized level, using historical data to drive ...

The Customer Loyalty Program Software Market is driven by the rising need for businesses to retain customers through personalized engagement and rewards. Increasing adoption of digital platforms, ...

If you’ve noticed your favorite restaurants remembering what you like to order, you’re not imagining it. Dining loyalty ...

A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of ...

Many brands in desperate need of traffic are turning to their loyalty programs. Can they do enough to move the needle?

The timing aligns with an undeniable travel trend: the explosion of kid-free, adults-only vacations. Virgin says demand for ...

Paid loyalty programs are an increasingly popular way for businesses to retain customers and increase brand loyalty. If you’re thinking about offering a paid loyalty program, you’re not alone.

The new age of rewards is about building a world guests want to be part of. The three ingredients for the new loyalty recipe: ...

The adults-only cruise line wants to spread love to travelers who feel undervalued by travel loyalty programs.