If your email marketing doesn't factor in Gen Z, it may not be working as well as you think. Yes, Generation Z – born between 1997 and 2012 – spends hours on social media. They binge short-form ...

Email marketing is a massive component of most small businesses’ digital marketing strategies. Although marketing emails are simple to produce and have an enormous return on investment (ROI), your ...

Email open rates are a key indicator of email marketing success, signaling whether your campaign has captured the attention of its intended audience. Despite their flaws as a metric—caused by factors ...

Email lists. Love them or hate them, there’s no better way to ensure your business’s long-term success online than cultivating an active list of email subscribers—the kind of subscribers who open ...

Your customer needs to hear from you consistently so that you stay top of mind. Isn’t email marketing dead? No. It’s far from dead. In fact, email can be one of the most robust B2B marketing tools ...

You work hard to write the perfect email to a prospective customer. You hit the send button full of hope that you will get a positive response. Then, the waiting begins. A day goes by. Then another.

Picture this: Your company's email campaigns have an average open rate of around 15%. Then one day it suddenly skyrockets to 40%. Maybe it's just a fluke, you think... until it happens again. And ...