Tourism Australia has released a tactical ad poking fun at England’s victory against Australia during the semi-final of the Fifa Women’s World Cup. The ad features brand ambassador Ruby, the souvenir ...

Robert Irwin is proving to be Tourism Australia’s most successful ambassador since Paul Hogan with the latest version of its ...

Tourism Australia's latest ads showing in various countries including the US, UK, Germany, Japan, India and China. Early data ...

A toy unicorn and a stuffed kangaroo go on a tour of Australia in a nine-minute film to promote the country to potential holidaymakers. "Come and say g'day" by M&C Saatchi Sydney is the next ...

Tourism Australia CMO Susan Coghill joins the Marketer's Brief podcast to discuss fierce tourism competition, AI in travel planning and what she learned years ago working at TBWA on Apple.

Tourism Australia has launched the second chapter of its "Come and Say G'day" campaign. Photo Credit: Mira Horwitz TORRANCE, Calif. -- U.S. visitation to Australia was flat from July 2024 to June of ...

Tourism Australia this month hosted Australia Marketplace, an event for the North American travel trade to meet with destinations and suppliers from Down Under. During the event, news editor Johanna ...

Forbes contributors publish independent expert analyses and insights. Michele Herrmann reports on hotels, attractions and food/drink news. An animated toy kangaroo is the face of a new Australian ...

Australia is ready to welcome U.S. travelers to the Land Down Under in a big way. Tourism Australia’s Vice President, The Americas and New Zealand, Chris Allison, sat down to talk about the launch of ...

Exploring the idea that Australians have been dreaming of going to Aotearoa, Tourism New Zealand has devised a hilarious ad created in partnership with the Special Group. ‘Stop Dreaming about New ...

Robert Irwin has achieved what seasoned marketers could only dream of, turning a $130m gamble by Tourism Australia into a viral sensation with 374 million views. Irwin’s success in Dancing with the ...